Why Does Your Business Need a Google Business Listing?
Google has reported that a whopping 46 percent of all queries involve a local client. Despite this knowledge, many businesses fail to take advantage of the free Google My Business tool. There are various advantages to registering with Google My Business. So, whether you’re thinking about creating a listing for your company or looking for the best strategies to increase your local visibility, this post is well worth your time.
Let’s discuss the benefits of having your Google My Business listing and reasons why you need it.
1. Show Up in Google Map Searches
When looking for a local business, the most important factor buyers evaluate is proximity to their location. While a simple Google search is undoubtedly efficient for limiting down the alternatives, most people utilize Google Maps to identify businesses nearby.
Simply by creating a Google My Business listing and following the verification requirements, your store location will begin to appear in local searches. This is a fantastic feature that allows people to see how close you are to their location in real-time, boosting the possibility that they will pay you a visit.
2. Star Ratings Boost Your Appeal
Customers will be able to rate your business and offer comments for others to see if you have a Google My Business listing. Not only will you get honest feedback on what you’re doing well and where you could improve, but you’ll also get that lovely star rating system next to your business on Google.
As long as you provide quality products and a quality experience, you will begin to accumulate more reviews and a higher overall rating over time (responding to reviews helps with this as well). This is especially useful when competing businesses are close, and you need to obtain a competitive advantage.
3. Earn Trust from Customer
One of the most challenging tasks for modern customers is gaining enough trust to securely make a purchase. Your role as a business owner is to make that as simple as possible for them. One of the simplest actions you can take to do this is to show potential clients that your company has a physical location.
Because most people invest their trust and confidence in Google, your business will profit whenever it appears in a local search, as prospects will be more likely to trust your brand. Consumers are 2.7 times more inclined to consider brands that appear on Google to be reputable.
Due to the inherent trust and confidence, most users place in Google, your business benefits whenever it pops up in a local search, as prospects will automatically be more likely to trust your brand. In fact, brands that show up on Google are 2.7 times more likely to be considered reputable by consumers.
4. Increase Traffic and Sale
Another challenge that small businesses confront is maintaining an increase in quality internet traffic while also maintaining a consistent quantity of foot traffic filtering through their doors. While there is no way to totally escape the ups and downs that occur during the year, having a Google My Business profile can significantly help increase your overall results.
Google has discovered that simply having a listing and appearing in local searches increases the likelihood of attracting location visits from browsing potentials by up to 70%. Customers who find a brand through their Google My Business listing are up to 50% more likely to make a purchase, according to another study.
5. Rank Higher in Result
Google will rank your business higher in its Search and Maps results if it loves it. How do you make Google like your business more? By providing reliable, consistent, and up-to-date information. The more information Google has about your business, the more it will like it. The best method to send Google this information is through your Google My Business profile.
6. Increase Engagement
Google My Business profiles provide many opportunities for interaction. Customers can use a single swipe or click to get to your website or call you. Even more useful is the ability to schedule a table or an appointment immediately through your listing.
7. Free Google Advertising
Running a Google Ads campaign is a terrific method to get to the top of Google, but you must know what you’re doing to get the most of your cash. You must also have a budget for running advertisements in the first place. The other strategy to get to Google’s top page is to improve your SEO, which is mostly content-driven. This strategy is more long-term, but it takes time to establish your authority and rating.
A Google My Business listing, on the other hand, provides a type of quick and free Google advertising. It provides targeted exposure on the world’s most trusted search engine, and it is completely free to create, claim, and validate your listing. It takes less time to improve your profile than it does to conduct a new sponsored search campaign. You will also get results faster than if you gradually built up your organic search results through website pages.
8. Stand Out from Competitors
Your Google My Business profile provides potential customers with the information they need to engage with your business. Furthermore, it offers a brief description to assist users in rapidly determining if your business is what they are looking for.
A good Google My Business description provides a glimpse of your business, includes essential keywords, and depicts something unique or authentic to assist you demonstrate your worth. Your Google business description, through a brief piece of information, gives you the opportunity to stand out from your competition in a consumer’s initial scan through search results — don’t pass up this benefit!
Final Thought
Google’s search results are becoming increasingly sophisticated, with answer boxes, related queries, and even results appearing in the search suggest drop down menu. The advantages that Google My Business provides to local businesses are only increasing. Set up your profile today to start receiving the benefits.
